Cherry Vanilla Dr Pepper Launch

Type

Flavor Concept, Packaging, POS, Out-of-Home, Event

For

Dr Pepper/Snapple

Description

We not only recommended and helped develop the flavor to compete with flavors from Coke and Pepsi, we designed the packaging, POS and outdoor. We designed bus graphics, wrapped cars, planned sampling events and enlisted spokesmodels. We even built a branded podium for the big announcement. Cherry Vanilla Dr Pepper was hailed as the most successful new flavor introduction for the brand since Diet. And, it’s still going strong.